October 24, 2025 – Indian River State College (The River) is proud to announce that Jenna Bluedorn has been selected as a Rising Star Award recipient by the Association of National Advertisers (ANA), a rare distinction for a higher education marketing professional. The award was presented at the 2025 ANA Masters of Marketing Conference, held October 21–24 in Orlando, Florida.
Bluedorn joined Indian River State College in February 2025 as Associate Vice President of Brand Experience, bringing over eight years of digital marketing and client services leadership experience. Prior to The River, she served as Associate Vice President of Client Services at Level Agency in Pittsburgh, where she led marketing strategy for both for-profit and not-profit higher education institutions. She is pursuing a Ph.D. in Media and Communication Studies from Indiana University of Pennsylvania and holds a master’s degree in international business from Oxford Brookes University, and a bachelor’s degree in public relations and Spanish from the University of Mount Union.
“This recognition is incredibly meaningful, not just personally, but for our entire team and the higher education marketing community,” said Jenna Bluedorn. “It validates that the work we’re doing to connect with prospective students and tell our institution’s story is on par with the best marketing practices in any industry. I’m honored to represent higher education on this stage.”
Michael Hageloh, Executive Vice President of Strategic Initiatives, emphasized the significance of this achievement: “Education is business, and business is education. Jenna brings this to life every day, working to convert customers to students. This recognition from the ANA places The River’s marketing excellence alongside the nation’s leading brands.”
“Jenna exemplifies the kind of innovative, strategic thinking that drives our institution forward,” said Indian River State College President Timothy E. Moore. “Her ability to blend creative marketing approaches with measurable outcomes has elevated our enrollment efforts and strengthened our brand. This national recognition is well-deserved and reflects her dedication to excellence.”
The Association of National Advertisers (ANA) is the leading trade association for the marketing community, representing more than 20,000 brands and 1,000 member companies collectively investing over $400 billion in marketing and advertising annually. The ANA Masters of Marketing Conference brings together the industry’s most influential marketing leaders to share insights, strategies, and innovations shaping the future of marketing.
