Learn how businesses develop relationships with their customers and how their customers’ needs can be met. Explore marketing-related topics, such as identifying customer needs, defining and developing products, advertising, sales strategy and customer support. Emphasis is placed on business communications techniques, management skills and the use of information systems.
Once You Complete the Program
Marketing managers devise marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identifying potential customers; develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied; oversee product development; and monitor trends that indicate the need for new products and services.
Academic Plans/Guided Pathways for Marketing ManagementTo view and print an Academic Plan/Guided Pathway, double-click on the program title.
For course descriptions, see the College Catalog.Academic Plans/Guided Pathways are recommended sequences of courses and prerequisites needed to complete your degree. It is a general suggestion for when to take your courses; it is not a course schedule. Students should meet with their advisors to make appropriate course selections. The Academic Plans/Guided Pathways listed below are for the current academic year. Students should consult with their advisors for plan requirements specific to their academic year.
Marketing Management A.S.
Gain management and technical skills in many high-demand career fields, with the option to continue toward a Bachelor’s Degree at IRSC.
Technical (College Credit) Certificates
Earn valuable Technical (College Credit) Certificates at the same time you’re completing an A.S. Degree—get double the value and additional credentials by completing these blocks of courses.